Audience and message
Explain the intended audience and the action or understanding the work should support. Share existing brand guidelines where available.
Portfolio
Brand identity and corporate video portfolio
Selected identity and video work for business communications. A useful creative brief identifies the audience, the message and where the finished material will be used.
Corporate Branding & Identity
Marks, wordmarks and identity systems drawn for 96 Malaysian and regional brands.
Video Production
Selected corporate and product videos. The brief should specify the audience, distribution channels and approval process.
21+
Years in Business
900+
Projects Delivered
26
Countries Served
100%
In-house Malaysian Team
Define where the design will be used
A brand identity or video brief should describe the audience, message and final formats. Use the examples to discuss the work your organisation needs.
Deliverables
List required formats, sizes, languages and channels. Agree editable files, export versions and any third-party asset licences in the scope.
Review and approval
Name the people who can approve the direction and final output. Plan consolidated feedback and the schedule for supplying approved content.
Questions about brand and visual work
What does UNO's graphics portfolio show?
This portfolio presents examples of brand identity and corporate video work. Use it to discuss the visual direction, audience and materials your project needs. The deliverables for a new project are agreed separately.
What should we prepare for a brand or corporate video brief?
Bring your existing brand files, intended audience and the message you want to communicate. List where the material will appear and which formats you need. For video, also identify available footage, locations and people who may need to take part.
Which output formats should a brand design brief specify?
List where the artwork will be used, including websites, social profiles, documents, signage or print. Agree dimensions, colour versions and editable or export files as part of the deliverables. The formats needed for a small digital logo differ from those for a printed sign.
What affects the scope of a corporate video project?
Duration, scripting, filming locations, interviews, supplied footage and the number of final versions all affect the work. State whether you need captions, different languages or separate formats for social media. Agree who approves the script and edits before production starts.